child safety

is our passion

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Hi, I’m Jon, the inventor of mifold, the Grab-and-Go Booster Seat.  When my four children were small, we lived in America.  Our children were being driven everywhere by other people as well as ourselves.

Car safety is important to us and we wanted to make sure that the kids always had the correct car seat, but we often found that booster seats were not available; especially when we were carpooling with other families.

So, I thought, if I could make a booster that was really small and really tough, that could easily be taken everywhere, then our children would always be safe, no matter whose car they are in.

And we’ve done it, mifold is mighty small and mighty strong. mifold is the most advanced, compact and portable booster seat in the world.

It’s more than ten times smaller than a regular booster and it’s just as safe. We call it the 'Grab-and-Go’ Booster seat.

the team


Jon Sumroy

Founder, CEO

A history of developing, launching and growing businesses, categories and brands. Former senior executive at large companies such as Unilever and Johnson & Johnson; current inventor, executive coach, speaker, and entrepreneur.


Robert Morris


Robert has over 22 years experience in the fields of manufacturing, retail, heavy civil construction and investment fund management.

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Jonathan Album

Vice President Marketing

Jonathan has a track record of building and implementing successful marketing strategies for leading global consumer companies including Unilever, Strauss Group and Danone.

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Matt Dawes

VP Global Sales

Matt is a proven sales leader across CPG industries and channels with over 20+ years of sales and sales management experience.  He has built and led organizations from small start ups to running global sales at Sassy and RC2. 

Jacqui Hyde

international account manager

Immigrated from Australia, Jacqui has over 15 years  work experience in the retail industry from start-ups to multi-million dollar companies. Jacqui manages the interface with the Global distributor network as well as managing operations and logistics.

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Davide Gandus

senior brand manager

Davide manages marketing for mifold including, overseeing the brands social media presence and other initiatives.  Davide joined mifold after graduating with a degree in Communications and Interactive Media.

Carmel Steiner

office and customer service manager

Carmel is the Office Manager and Customer Service Manager at mifold. She has many years of experience in recruitment before taking time to have a family. Carmel then moved to China where she founded a jewelry import/export business.

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Rachel Corney Gerstler

brand manager

Rachel is responsible for dealing with all customer and social media issues. In addition she is responsible for helping to produce promotional and packaging material. She lived in Shanghai for 6 years.

Rayna Fidler

financial controller 

Rayna, a qualified accountant, has 30 years experience in various finance roles across different areas of business.

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Gaynor Leigh

supply chain and logistics coordinator

Gaynor is the Supply Chain & Logistics Coordinator for North America. She deals with all the major juvenile products retailers as well as the major big box and on-line retailers such as Amazon and Target.  Her previous positions include being a Tradeshow Organiser and also serving as a sales rep for various businesses.