As the year draws to a close it must be time for my annual review of the year!
First things first – the headlines:
We have now sold almost 750,000 mifold boosters worldwide!
Well here we are at the outset of our next phenomenal adventure! Our hifold crowdfunding campaign on Indiegogo is about to be launched with great fanfare and we are overwhelmed with the public’s positive response to our prelaunch so far.
Please see the link to find out more: https://gethifold.com
The end of quarter one is fast-approaching and I feel it’s high time to update you on recent happenings at mifold!
First and foremost, I am delighted to announce the arrival of our 12th employee, Jonathan Album, who joins us from Unilever as Vice President of Marketing. His appointment represents a new stage of development for the company - we are certainly growing up! We officially have a marketing team of which I in my Customer Services capacity am now a part! Already, Jonny has devised the company’s marketing strategy, highlighted our areas of focus and put a plan into place. As a result, we all feel highly motivated. I will update you on our progress in next quarter’s blog!
I hope you had a wonderful festive season and are ready to roar into 2018!
Given the time of year, it seems only right to give you a roundup of the best bits of 2017 which proved to be an exhilarating ride! Let me expand….
In the first quarter of 2017, less than a year since we first began delivering mifold boosters, we reached over 200,000 mifold boosters sold. We had 50 different permutations of packaging specifically designed for our many growing markets around the world.
Matt joined us as VP Sales for North America bringing the number in the team to 9.
This time last year we smashed an enormous hole in our office wall in order to extend and double the size of our office. Now we are completely filling the office and are running out of cupboard space again. The office has grown, the team has grown and mifold sales have grown exponentially! We are only half way through the year and already we are ahead of our annual sales target! This time last year we had only just begun shipping our first mifold boosters.