Is our passion
Hi, I’m Jon, the inventor of mifold, The Grab-and-Go Booster Seat. When my four children were small, we lived in America. Our children were being driven everywhere by other people as well as ourselves.
Car safety is important to us and we wanted to make sure that the kids always had the correct car seat, but we often found that booster seats were not available; especially when we were carpooling with other families.
So, I thought, if I could make a booster that was really small and really tough, that could easily be taken everywhere, then our children would always be safe, no matter whose car they are in.
And we’ve done it, mifold is mighty small and mighty strong. mifold is the most advanced, compact and portable booster seat in the world.
It’s more than ten times smaller than a regular booster and it’s just as safe. We call it the 'Grab-and-Go’ Booster seat.
A history of developing, launching and growing businesses, categories and brands. Former senior executive at large companies like Unilever and Johnson & Johnson; current inventor, executive coach, speaker, and entrepreneur.
CFO and COO
Robert has over 22 years experience in the fields of manufacturing, retail, heavy civil construction and investment fund management.
Chief Marketing Officer and President of mifold North America
Mark’s 16 years of experience in the Juvenile industry include acquiring, building and successfully selling Infantino, LLC to a Private Equity Firm.
Vice President of Business Development
Ken is self-motivated and goal-oriented senior sales director, with 15 years of experience in B2B and B2C international sales in the fields of consumer goods, medical devices and agritech.
VP Sales, North America
Matt is a proven sales leader across CPG industries and channels with over 20+ years of sales and sales management experience. He has built and led organizations from small start ups to running global sales at Sassy and RC2.
Senior Brand Manager
Davide manages marketing for mifold including, overseeing the brands social media presence and other initiatives. Davide joined mifold after graduating with a degree in Communications and Interactive Media.
Office & Customer Service Manager
Carmel is the Office Manager and Customer Service Manager at mifold. She has many years of experience in recruitment before taking time to have a family. Carmel then moved to China where she founded a jewelry import/export business.
Rachel Corney Gerstler
Rachel is responsible for dealing with all customer and social media issues. In addition she is responsible for helping to produce promotional and packaging material. She lived in Shanghai for 6 years.
Rayna, a qualified accountant, has 30 years experience in various finance roles across different areas of business.
Supply Chain & Logistics Coordinator
Gaynor is is responsible for keeping Inventory updated to ensure smooth flow-through processes. She deals with all the big box stores for North America. In a previous life she used to be a Sales Rep & Tradeshow Organiser.