Mark, our CMO has been diligently focusing on closing retail contracts with some of the world’s biggest retailers and, together with Ken, distribution deals world wide. Davide our newly promoted brand manager has been working on point of purchase marketing material and the wonderful, full colour, glamorous packaging.
Tal our VP of Research and Development has spent the best part of this year in China at the factory overseeing the production line and ensuring that Jon’s dream becomes a reality – a real booster seat to be used by a real child.
Talking of Jon - well there’s not much for him to do now since we are all beavering away. We are not sure exactly what he does all day but he assures us that it’s all important stuff. Jokes aside, he has spent most of the last three months pushing the EU regulators for the final approval we were expecting in March. It has been a painful, frustrating and bureaucratic process but we are absolutely delighted to report that his efforts have finally paid off and mifold now has EU approval! This means that we can now start to fulfil the outstanding orders which have been patiently and graciously awaited. At least I know there is still work for me to do until my next blog!