This time last year we smashed an enormous hole in our office wall in order to extend and double the size of our office. Now we are completely filling the office and are running out of cupboard space again. The office has grown, the team has grown and mifold sales have grown exponentially! We are only half way through the year and already we are ahead of our annual sales target! This time last year we had only just begun shipping our first mifold boosters.
Greetings from mifold on a sunny February morning! So where are we at? I am pleased to report that the total number of mifold units sold to date exceeds 200,000 and whilst we are no longer able to publicise our sales figures, I can excitedly tell you that it looks like we will double our sales in 2017. As an illustration of our growth, remarkably mifold now has 50 different permutations of packaging to suit its growing list of markets.
Seasons Greetings! I was surprised to see that I have now been writing miblog (the mifold blog) for a year – how can that be?! It may be clichéd to ask where the time has gone, but it has really zoomed past.
Whist deciding what to tell you this month, I read over my previous blogs and I would like to modestly say that mifold has had a pretty phenomenal year. This time last year we were not even in production!
Here’s my review of the best bits of the past year!
October has passed by and I can happily report a continued increase in mifold sales. We have now delivered more than 60,000 orders internationally and are excited to say that we have delivered ALL orders made before the beginning of this month. This represents in excess of $2.5M in sales and a major logistical achievement. Kudos to Robert our COO.
The entire team has been and has safely returned from the Kind and Jugend trade show in Cologne which is the leading international trade fair for children, toddler and baby equipment. This was the single most important event of the mifold year. The exhibition spans 100,000 square metres, has over 1000 exhibitors and more than 20,000 trade visitors over the course of 4 days.
Well hello – here we are at the end of August. The most exciting thing to report is that with EU regulatory approval, we have finally been able to deliver mifold booster seats to the entire world! 45,000 have made their way by ship, road and air to the US, Europe, South America, Africa and Asia where they have been received most favourably. In fact, mifold booster seats are now being used by children in 136 different countries – we think that that is quite an achievement in the space of 13 months when our campaign began!
Hello!! Can it already be July? I have decided to come up for some air and fill you in on what has been happening in the mifold office. To say it has been a whirlwind since I last wrote is an understatement – it has been manic!
First some numbers to give you an idea. To date we have delivered over 20,000 mifold Grab-and-Go booster seats to the US and the response has been overwhelmingly positive – more of that later. We have reached $2 million dollars in sales, sold 55,000 units in 132 countries to 25,000 customers (I feel like I have spoken to most of them!) Of the six exciting colours, Slate Grey has proven to be the most popular followed by trendy Denim Blue. The mood is good – we are extremely proud of what we have achieved and thank you all so much for your support.
The mifold team has grown again with the addition of Ken Ganor as VP of Business Development and Rachel Corney to Customer Services (boy do I need her!) Ken has immediately proved his worth by sorting out our internet, phone system and water cooler contract and most importantly he has given us a map of the world to stick on the wall so that we can mark the territories as we conquer them. It was a moment of great excitement when the sales phone hotline rang for the first time ever in the office – we had no idea it could actually ring! As for Rachel, how did we cope without you!
In mid May the mifold office was taken over by a Chinese film crew making a documentary on exciting, innovative startups. The question that begs to be asked is how many Chinese people does it take to interview and film Jon at work? The answer is….. 22! Please don’t ask me their job functions. If anyone has actually seen the size of our office, you will appreciate what a feat it was to fit everyone in here for 4 hours! They were great fun and beyond ecstatic when Rachel and I said “hello” to them in Mandarin (你好 - pronounced Nǐ hǎo). Did I tell you that both Rachel and I lived in Shanghai for several years.
Last week, Robert our CFO and COO, came to visit from Canada. He certainly knows how to brighten up the office with his shy and retiring polite, manner (Not!). It is going to be very quiet when he leaves. He has been the one overseeing the logistics of delivering the first orders and his job is not one I envy! His arrival meant a team night out was called for and I think the photos speak for themselves (you can see Robert in the photos below, wearing the hat)
Mark, our CMO has been diligently focusing on closing retail contracts with some of the world’s biggest retailers and, together with Ken, distribution deals world wide. Davide our newly promoted brand manager has been working on point of purchase marketing material and the wonderful, full colour, glamorous packaging.
Tal our VP of Research and Development has spent the best part of this year in China at the factory overseeing the production line and ensuring that Jon’s dream becomes a reality – a real booster seat to be used by a real child.
Talking of Jon - well there’s not much for him to do now since we are all beavering away. We are not sure exactly what he does all day but he assures us that it’s all important stuff. Jokes aside, he has spent most of the last three months pushing the EU regulators for the final approval we were expecting in March. It has been a painful, frustrating and bureaucratic process but we are absolutely delighted to report that his efforts have finally paid off and mifold now has EU approval! This means that we can now start to fulfil the outstanding orders which have been patiently and graciously awaited. At least I know there is still work for me to do until my next blog!
Before I sign off, I am delighted to let you know that mifold has received excellent media coverage in hundreds of magazines and newspapers including Forbes, Fortune and Entrepreneur magazines. Reviews as mentioned have been overwhelmingly positive – here is a taster:
“The mifold booster seats were the best purchase of our trip! The boys were able to put them in their carry on luggage and we were ready with their seats when we got the rental car. Evan (11 yrs) and Rylan (6 yrs) loved them. My daughter Charlotte (5 yrs but only 35 lbs) was very upset she did not have one. The Mifold boosters were also the perfect size because there were 8 of us in an 8 passenger SUV, so no room for a large car seat/booster seat. They were handy and things would not have worked out with another type of booster, it made traveling with children a much more enjoyable experience!
We also used them when Nana and Papa came to pick them up for the weekend. The grandparents appreciated the size and ease of use.
I have also used it to transport other kids in my vehicle. It is. It is very easy to adjust for each child.
So as a mom, I love the Mifold! Thank you!!!
(Amy, Omaha Nevada.)
We love receiving these messages from you and seeing your photos and videos. Please keep them coming.
Thanks for reading! See you in a couple of month’s time!
It’s mid April already – where has the time gone? March and April have been taken up with finalizing the production process at the factory and ensuring that we have everybody’s correct details so we can send out their orders. We have now taken 20,000 orders for 45,000 mifold units and have reached $1.8 million in sales in 123 countries across the world.